Ali Hollands Hook
Senior Lecturer

Ali Hollands Hook CPHT Senior Lecturer
AHD, DHP, HPD, MNCH (Acc), AfSFH (Reg), SFH Sup (Hyp)
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Ali is an accidental hypnotherapist; she never planned on a career as a hypnotherapist, supporting people to find their true, happy and powerful selves… but that’s just what happened.

After a varied career spanning dental nursing, administration, TV scheduling, office management, sales and motherhood Ali started her first business, creating sales and marketing copy for businesses. She wrote websites, leaflets, blogs and brochures for small businesses all over Kent and beyond. At the time she was also the regional leader for one of the leading national business networks.

At a networking meeting she listened to one of her members give a talk about hypnotic and persuasive language for sales presentations. Curious if it would work as well for her clients Ali contacted the speaker, who sold her on the idea of signing up to a hypnotherapy course. Yes, really – that’s how it happened!

Ali loved everything she was learning but wasn’t planning on a change of career. However, when she started to see volunteer hypnotherapy clients during training, she became hooked on the transformative power for them and the deep and lasting satisfaction for her.

By the time she graduated she had a clinic room. Over the next year she reinvented herself as a clinical hypnotherapist and NLP practitioner. Fast forward to 2015 when Ali trained with CPHT to add solution focused hypnotherapy to her skillset. Another huge change was about to happen.

“As soon as I had finished module three of the CPHT course (where students complete the basic format of the Solution focused hypnotherapy model) I transitioned all my clients to the solution focused approach. It’s more powerful, more robust, has real evidence behind it and most of all, it’s the results; solution focused hypnotherapy gives better results, without re-traumatising my clients. I’ve never once looked back.”

Having had a full time clinic in Kent, for 10 years, Ali transitioned to an exclusively online practice in 2021 following a move to Shropshire. She then rebranded as The Happy Human in 2023. She supports clients through past trauma, anxiety, sleep issues, relationship issues and self-sabotage, from the comfort of her home office. She enjoys the challenge of marketing in the online space and the freedom to see clients nationally and internationally.

Starting in 2018 Ali launched and lectured at several CPHT schools and guest lectured at several more. She delivers the Solution Focused Brief Therapy CPD course and sits on the CPD panel for CPHT.

These days Ali splits her time between her online clinic, clinical supervision for hypnotherapists, business mentoring and coaching for hypnotherapists, lecturing and delivering wellbeing classes and workshops.

In her ‘spare time’ she hosts Create a Thriving Hypnotherapy Business; a podcast and online community helping hypnotherapists find lasting business success. Ali believes that “we need every hypnotherapist to have a successful practice, because there are so many people who need our help.”

In her other spare time Ali can be found wild swimming, hanging out with her husband and two aging Shih Tsu dogs, catching up with her two amazing adult daughters (and their various children and pets) or sneaking off for coffee and cake with friends.

“What I love most about having my own hypnotherapy business is that I get to choose what I do. I get to make a real impact on people’s lives and still have time for the things and the people I love. It really is the best of everything which is why I love teaching with CPHT. I believe, as a hypnotherapist you have an important job to do; you really can change your life and your little bit of the world, for the better. I can’t wait to help you start on that path.”

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