Marketing your hypnotherapy practice
We train our students to become very good clinical hypnotherapists, but we don’t stop there, we also include a marketing module within the course.
As Nicola, one of our senior lecturers says, “It’s all very well being good at what you do, but unless people know what you can do, then you’re not going to get the clients”.
We see our graduates succeeding when they employ the marketing techniques we teach them. Most people track down therapists from an online search, however when it comes to hypnotherapy, the public may not realise the diverse range of issues we can help with, so they may not ‘Google’ it in the first place. That’s why we tell our students to advertise in magazines; network with other therapists; put posters up plus a load of other ideas.
For instance, who knows that hypnotherapy can help with Irritable Bowel Syndrome or Obsessive Compulsive Disorders? Whereas it is commonly known that we can help with fears and phobias, it may not be so well known that we can help with skin disorders or, at the other end of the scale, helping athletes get to the top of their game!
So that’s why we talk through in class, not only the technical side of how the brain works, how hypnotherapy works and all the technical side of things, but we chat through how to set up a business and how to market it! Oh, and we also make the whole thing fun, we know the brain will take information on in a better way when it’s having fun!