A Positive Focus On The Future

the word future on a road

There’s a range of different therapies out there. The therapy we teach on the CPHT course, and use in our own practices is called solution-focused (SF) Hypnotherapy.

The reason I prefer this approach is that, as the name suggests, it has a positive focus on the future, and gives clients real strategies to make lasting change.

This future focus is the main difference between solution-focused and conventional psychotherapy. The latter looks more at past issues and how they affect the present. This is invaluable when it comes to understanding an individual’s mental and emotional health, and can be used in cases where a diagnosis and future treatment is needed.

SF acknowledges that there may be issues in a client’s past. Anxiety, stress and addiction all stem from somewhere; and when possible, it helps us gain a better understanding of our client if we know about their relevant history. However, as SF practitioners, we are here to help with our clients’ futures, it is not necessary to unpick their pasts in order to help with positivity moving forward.

Modern SFBT comes from the work of psychotherapists Steve de Shazer and Insoo Kim Berg in Milwaukee in the 70s and 80s. In summary, they switched from looking at problems to looking at solutions. It was a revolutionary approach. Based on the simple premise that it’s easier to achieve a goal if you know clearly what that goal is, de Shazer and Berg empowered their clients to imagine a future where their problem was under control. They could then work on step-by-step strategies towards reaching this goal.

This was not to abandon the past, and the SF practitioner will always discuss and acknowledge their clients’ experiences. However, one of the first things you’ll learn about the SF approach is that the solution is not necessarily always related to the problem !

As solution-focused therapists, our role is therefore to help the client picture their preferred future and identify ‘baby steps’ or agree goals towards it. We are very much in a non-directive role, gently guiding our clients using psychotherapy approaches including active listening and specific questioning styles. For example, De Shazer and Berg identified what they termed as “exceptions”. These are the times when the problem does not exist. What is different about these times? These can be used to elicit the clients strengths and resources which can be developed and aid confidence in all sorts of situations.

The SF approach is simply ‘focused’, and individual, helping our clients to overcome problems and get to where they want to be. If you’d like to know more about this modern approach in hypnotherapy as a future hypnotherapy student, and to get a kick start to your therapy career by becoming a solution-focused hypnotherapist.

Our Marketing Training

lots of people on their phones with icons depicting likes and comments

There’s a lot of things you need to keep in mind to make sure that your marketing plan is a success. At CPHT, we aim to help our students get the most out of their social media marketing.

When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. Enticing titles or headlines cause readers to want to click on your content learn more about what you have to say.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. Give valuable, relevant content along with any links you post.

Find out about different methods of advertising on social media sites before you begin. Each one of these social media websites has its own unique set of offerings, and learning what they are can help you get the most benefit from your time spent on them. You may decide to devote more time to some sites than to others.

When your customers want to contact you on your social media, always respond in a timely manner.  Your customers and followers are taking the time to write, so from a customer service perspective. It is good customer service to respond to messages and comments at least on a daily basis.

It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like Facebook and Twitter have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share

Try using time-sensitive deals and coupons to generate buzz about your social media pages. This helps make your users feel an urgency to purchase and will follow your business more closely if they know you offer some great deals and discounts. You will see that they will share this with their family and friends as well.

Throughout the hypnotherapy training, we will encourage your business’ social media content is fun, interactive, and interesting to read. People who engage in social media sites want to feel compelled to share information that they find. If they share your information, it is to your company’s advantage. This is a great way to find new customers and keep the old ones coming back for more.

When posting on Facebook, use the 80/20 rule. This means you should post about 80% relevant information and 20% “just for fun” information. Posting this way makes you feel less like a business, and more like a human. This can be a great thing when it comes to social media marketing.

Facebook is an excellent platform for hosting a giveaway. Use your products as the prize for the winners of your contest. This serves as both a way to give something back to your customers to reward their loyalty, and a way to market your hypnotherapy services.

As you can see, social media marketing can be a great way to make more money and draw in new customers for your business. Keep the advice you’ve read here, in mind, to help you expand your social media marketing ventures and come out with a successful hypnotherapy business plan.

If you’d like any more support marketing your hypnotherapy business please contact our marketing partner Digital Defined, and let them know we sent you.

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