I became a hypnotherapist back in 2011 at the age of 35. I can safely say it has been the best job I have ever had.  I have had some jobs that paid me more money, but none have been as rewarding and enjoyable and here’s why:

Job Satisfaction

Nothing can beat it. There is no greater satisfaction in life than being able to give hope to people who have “tried literally everything else” or who have been told “we don’t know what it is”. So often in these situations I have been able to provide positive and effective support which my clients say has been life changing for them.

It is also incredibly rewarding to see people, who are perhaps struggling with conditions as debilitating as anxiety, depression, IBS or panic attacks, finding a new lease of life when they realise that there is a way to overcome these conditions for good. Whilst we don’t have magic wands, and we do require client commitment, it is always wonderful to help someone who has been working so hard to cope in the past become so much more independent, positive and confident.

Learning

There are always huge opportunities for learning in this job. Whilst the training I received at CPHT, and the training I now deliver for CPHT, is comprehensive and contained everything I needed to become “a complete hypnotherapist”, there are always new developments and broader understandings to be found.

I have always enjoyed being part of peoples’ learning processes too. Much of what I do in my clinic is about allowing my customers and clients to learn different ways of thinking and doing.

Flexibility

Being self-employed has its ups and its downs of course, but one of the things I enjoy most about my job is that I can make so many choices based on what I want.

I can choose when, where and with whom I want to work with far greater flexibility than any job I have had before. Generally speaking, the harder I work the busier I become and so I have a high degree of control over my work life balance too. If I only want to see clients on two or three days a week I can make that decision. If I want to work full or part time I can make that decision too. If I want to take a week off I don’t have to fill in a form and give it to the HR Director. I can make my availability fit around days I need to take or pick up my children from school. Of course we have a duty to our clients to be consistently available to them but we have a great deal of control over when this should be.

Meeting People

I am often amazed at the broad variety of people that access my clinics, with a very wide array of symptom sets. All have their own fascinating stories to tell and I am always fascinated to see their often extremely rapid progress in overcoming some extraordinary situations and symptoms.

In addition, the Solution-Focused Hypnotherapy community is a supportive and positive one.  Attending professional development events packed full of solution focused hypnotherapists is always an enjoyable experience. Each one of us is passionate about what we do and working hard to implement the principles of this fantastic model into our own lives.

Neuroscience

I talk about the brain all the time with clients and potential clients. I am still fascinated by it and have been for a long time.

Whilst we have hardly scratched the surface in our understanding of this amazingly complex organ, we know enough to know what is the right or wrong thing to be doing. At CPHT, we are also proud to be continually updating our course when new developments come to light. Becoming a CPHT trained hypnotherapist allows me the opportunity to discuss this subject in a bit more depth than I might usually with a client.

If you are looking for a rewarding, flexible and empowering career and would like further information on training to be a hypnotherapist then please do contact us.

 

Good marketing is one area of a new business that can be completely underestimated. You may have just qualified as a hypnotherapist, but how do you let people know how good you are? Word of mouth is still the best and cheapest form of advertising your business but this can take time to build. Graduates of CPHT start generating word of mouth enquiries right from day one of the training course by practicing on friends and family free of charge. As a result, many graduates have a solid client base by the time they qualify and the confidence to put their skills into practice.

However, in the early days it is vital that other methods of promoting a new business are explored. Many of us will understand the power of the internet these days with 78% people going online every day. According to a report in 2015 by the Office for National Statistics (ONS) 69% of people in the UK do their product or service search online. So it makes sense for new hypnotherapists to have a strong internet presence. So what form should this presence take?

Is it enough to just have a Facebook business page or do we need a website too? If so what type of website is best? Do we need to be able to change its content regularly or will it be okay to make the odd change now and again? Someone once said that that “having a website and not promoting it is like having a billboard in the desert – no-one can find it”.

So how would you best promote your website/Facebook page? What about other social media such as Twitter, YouTube or Instagram, do they have a worth in promoting your business? What about listings in directories or newspaper advertising? Do you need business cards and leaflets? Are these types of promotion old hat? Are they worth the money that they charge? Does all advertising cost money or is some of it free?

All of these questions will be answered on the CPHT training course. We know that you can be a good Hypnotherapist without learning about marketing. However, if you want to have a good business too, then this training course will give you the business basics including essential knowledge about marketing.

The course is run by experienced hypnotherapists who run busy practices. We know what marketing works. This knowledge will help you to set up a successful hypnotherapy practice by suggesting the most effective methods for you. We are passionate about what we do and we would love to speak to you.